Paga

The Paga logo is designed to work seamlessly across all types of media. Whenever possible, use the full colour version as it’s the clearest expression of our brand. Black and white versions should only be used when the background or imagery makes the colour logo hard to read. Our system includes PANTONE® colours, a solid colour palette, and reversed logo treatments to ensure the placement stays clear and consistent in any setting.

Main Logo

Dos & Don'ts

We are conscious of the integrity of our brand identity. It is important to note that no part of the brand identity should be reproduced for any reason.

Here are a few other examples of practices to avoid in the use of the Paga logo.

Colours

Colour is a powerful means of visual expression. Therefore, it is a crucial way for Paga to distinguish itself in the marketplace. Using these colours consistently in visual communications will build awareness for the Paga brand.

Carrot Orange

HEX    #F36C36
RGB    243, 108, 54
CMYK    0, 70, 85, 0
PMS    1645C

Storm Dust Gray

HEX    #616163
RGB    97, 97, 99
CMYK    60, 55, 50, 20
PMS    431C

Sea Berry Orange

HEX    #F89734
RGB    248, 151, 52
CMYK    0, 50, 90, 0
PMS    715C

Mango Orange

HEX    #FDC32E
RGB    253, 195, 46
CMYK    0, 25, 90, 0
PMS    123C

Bitter Lemon Green

HEX    #CBDD11
RGB    203, 221, 17
CMYK    25, 50, 100, 0
PMS    381C

Blue Whale

HEX    #1B2B4A
RGB    27, 43, 74
CMYK    95, 85, 45, 40
PMS    2767C

Ivory

HEX    #FFF6DC
RGB    255, 246, 220
CMYK    0, 2, 14, 0
PMS    7499C

Typography

Typography is essential to defining and strengthening the Paga brand. Our primary typeface is BR Firma, which should be used whenever possible.

If BR Firma isn’t available, Trebuchet MS can be used as a fallback only for PowerPoint presentations and similar materials.

Use these guidelines as recommendations, rather than strict rules. The best choice of font weight and size should be based on design judgment appropriate for each communication.

Headlines

Headlines should be set in BR Firma Bold, preferably in Initial Caps or, alternatively, in ALL CAPS. Avoid tracking type less than -10.

Subheading

Use BR Firma Bold or BR Firma Regular at a size ratio of approximately 3:2. Avoid tracking type less than -10.

Body Copy

For body copy, use BR Firma Normal at an appropriate ratio and size.